Concurrent Sessions

In the past year too many mortgage agents tried to become economists instead of brain surgeons on what clientele they serve.

By creating a very specific Brand and Niche for your self and doubling down your expertise and marketing on this, you will have the opportunity to serve more of the clients you love to deal with, have better and stronger lender relationships, and be able to justifiably charge more money with both competence and confidence.

Renewals have become a larger part of the brokering business over the past year and will continue to be a big piece of business in the upcoming years.  Clients are looking for options to combat huge payment increases at renewal coming out of lower rate terms and are exploring their options more than ever before.  Join Jill as she delves into the opportunities sitting in your own database for upcoming renewal clients with a comparison of what can be done in a transfer vs a refinance.

Time to Get Real! How to Show up as the Best Version of Your Authentic Self and Build a Breakthrough Personal Brand

In today’s world, people can be too easily influenced by social media, headline news and events beyond their control to make career- or life-defining decisions. That’s why cultivating a strong personal brand – and ensuring consistency with your delivery and messaging – is critical for advancing your career. But where do you begin?

In this presentation, renowned speaker and public figure Pattie Lovett-Reid will share how cultivating her personal brand shaped her career path. She will talk about the Power of Momentum and building on one success at a time, the importance of being true to yourself, and provide actionable takeaways to help you leverage your personal brand in your career. She will also share inspiring stories from her book and discuss four guiding principles to achieving success.

How to Protect Yourself from Potential Claims

We will discuss typical scenarios that may lead to claims by clients, best practices to avoid claims, and what brokers should have in their files to properly defend claims.

Reimagining Success: The Fusion of Data and Technology

The pace of technology advancement and ever-expanding amounts of property data are redefining the benchmarks of success in the industry. Empowering professionals and consumers in their pursuit of a seamless and efficient real estate journey means embracing, and delivering on, the potential of data and technology.

Fraud Prevention and Due Diligence Using Land Registry Data 

Fraud comes in many different forms and is a serious problem that Canadian homeowners, lenders and mortgage brokers face. Mortgage brokers play an important role in executing due diligence during the application process to ensure to the best of their efforts they aren’t allowing a fraudulent deal to get approved. Validating key data points such as ownership information, sales history, property value and registered mortgages is the best way to prevent fraud from happening.

Agricultural Lending in the Mortgage Broker Channel

Agricultural lending has been an area relatively untapped by Canadian brokers for myriad reasons. What factors have contributed to this, and how can we overcome them? Join us to explore ways to place agricultural business by better understanding and incorporating this sector to grow your book, diversify your offerings, and ultimately increase your earning potential.

This presentation will answer questions like why certain property types are hard to place, and how much knowledge you really need to work with farm borrowers. (hint – it’s less than you think!) Whether your focus is residential or commercial, Tara will roadmap a plan for success in the ag sector and help you get your farm deals placed and funded!

Efficiency Unleashed: Thriving in the New Era of Mortgage Brokering

Becoming more efficient in a rapidly evolving landscape is no longer just an option… It is a necessity to survive! When handshakes and face-to-face meetings are going extinct, it’s more important than ever to implement strategies to cater to a new generation of homebuyers. Learn how to take charge of your systems and processes, elevating your client experience and reclaiming your most valuable asset: Your Time.

Building Bonds: Exploring Canadian Housing Sentiments and Broker Loyalty

This session is an exploration of the Canadian housing market and the relationships formed within it.  We analyze the emotional landscape of Canada’s housing market, uncovering the feelings and aspirations of homeowners and prospective buyers. Simultaneously, we investigate the intricate relationship between mortgage brokers and lenders, uncovering the key elements that foster loyalty and success. As we navigate this intricate landscape, we shed light on how mortgage lenders are meeting the needs of brokers, who in turn, strive to empower their clients’ home ownership dreams. Join us as we navigate this fascinating intersection of emotion, trust, and the rapidly evolving Canadian housing landscape.

Why People Say “No” to Good Ideas and How to Change Their Mind: Workshop Session

10:15am – 12:00pm

Persuasion and consensus-building are challenging, especially when you don’t have a relationship with the person you’re trying to convince. That’s why being persuasive is not about having the best reasons—it’s about making people ready to hear your reasons.

Doing that requires strategy, confidence, patience, and trust. But how do you get all of that? How can you engage people who refuse to budge? Is it possible to be persuasive while still respecting someone’s freedom to say “no”? What if your idea is really technical—how can you help people “see” your vision?

(Believe it or not, the answer to all of these questions starts with a story about toilets.)

Using relevant research, case studies, and lots of funny stories, this session will help participants make their case to any audience.

Specific learning outcomes include understanding:

• Why people say “No” to good ideas and how to change their mind
• How to think about the person you’re trying to convince and give yourself the best chance of engaging productively
• The context for a disagreement, the limits of your role, and the availability of alternatives for getting the outcome you want
• What to say when someone disagrees with you, and even better, how to explain your ideas so people don’t want to disagree in the first place

AI-Driven Technology in the Mortgage Brokerage Industry

Join us for an informative and thought-provoking presentation on the intersection of Marketing & Artificial Intelligence in the Mortgage Brokerage Industry in Canada. Learn about the latest developments in AI and how it is changing the marketing landscape and impacting the industry. Discover the potential benefits and challenges of using Artificial Intelligence and get knowledge on the tools that are reshaping how small business operates.

Top 15 Canadian Broker Practices

In “Top 15 Canadian Broker Practices,” Lee-Ann shares valuable insights and strategies gleaned from interviews with over 30 successful brokers across Canada. The presentation covers key categories such as Focused Intention, emphasizing clear goals and motivation; Your Greatest Asset: YOU, exploring essential qualities for strong client relationships; Customer Relations, highlighting client-centric approaches; Being Kind to your Future Self through Proactive Measures, focusing on risk management and strategic planning; and Utilizing Technology, showcasing innovative tools to enhance efficiency. Through captivating anecdotes and real-life success stories, Lee-Ann equips both seasoned and aspiring brokers with actionable knowledge to excel in the competitive Canadian broker industry and attain long-term success.

Facing Adversity Head On, Panel Session

Moderator: Erica Ma

Presenters: Arghavan Rastegari, Ameera Ameerullah, Rakhi Madan

Win-Win: Diversified Funding Sources Can Help Both You and Your Clients Grow

Discover how to diversify your portfolio and thrive in the alternative market with Glasslake Funding’s session. Led by President, Mike Forshee and Regional Sales Manager, Jake Bannister, learn how to elevate your business and unlock growth with small commercial mortgages and diversified funding sources. Discover the impact of current market challenges like liquidity issues and high interest rates, and feel empowered to prioritize transparent communication with clients and lender partners. Don’t miss this opportunity to grow your business in today’s market landscape with Glasslake Funding, the newest player in the Alternative Mortgage space.